Research and Advisory

Research activities are carried out to seek market intelligence, identify trends and obtain facts in global halal business focussing on Muslim friendly tourism. We have research associates strategically located globally constantly providing feed back and input, such that we are abreast and updated in all our activities to serve the Muslim traveller, and to our network of rated hotels under MyRating®.

We also conduct contract research for clients wanting to expand their Muslim friendly businesses which includes market study, surveys, and analysis.

Our advisory is mostly focussed on providing input for new and existing tourism businesses who desire to venture into the Muslim Friendly sector, also for training groups who wish to expand their services in halal tourism.